A fourth CD cover analysis for Black Eyes Peas' debut album The E.N.D (The Energy Never Dies)

I am now going to do a fourth analysis for the CD cover for Black Eyed Peas' new album, The E.N.D (The energy never dies).

The main focus point of this CD is obviously the green robot looking image with the white text above stating the artists name and the name of the album. The band Black Eyed Peas have only recently made a 'comeback' after a few years developing their own individual and independent projects, therefore this was a highly anticipated album.

The main image which is a close up of the Robot looking image, with only it's face and neck within the frame. This is a very interesting image, as they've used animation of a 3D image rather then a photograph of the band themselves who have supposedly created this album. The overall 'robot' look of the animated image gives the album a futuristic look surrounding the band, the future is something which is very exciting and wondrous as nobody knows whats in store for the population (their audience) therefore this album creates an excitement and wonder surrounding this image, as it's eye catchingly different to any other CD album cover in the shops. I inpaticular like the idea of the 'robot' not having any eyes, however his face is still creating that connection of direct mode of address within the audience which creates interest for the album, it creates mystery and also a redefined feeling that this album is futuristic. There is also the feeling of this album being very ground breaking as using the idea of an image of a 'robot,' the technology side to the production and creation of a robot can back up the technology, ground breaking and production side of the album.

I like the entire colour pallet of the CD cover as i feel it just oozes energy. In particular, it suggests radioactive which is a source of strong disfigurement energy, to which the idea of it being disfigurement makes the album different and ground breaking, than any other album has managed to create. The green suggests the music will have un-beatable energy involved too, as the feeling that it's all 'futuristic' creates the idea you will not get bored of one song, it's all entering a new world of the future. All of these songs are suggested to be different, with high energy and futuristic which comes across it's audience as very exciting, rule breaking and also ground breaking just through the idea of using florescent green.

The text involved on the Album cover i feel is used for different reasons: for one, it tells the audience who the band are therefore, if an audience member wants this album as they like The Black Eyed Peas' previous musical work, they may come across this new CD and realise it's from a band in which they really like. I like the idea of using the white colour for the text, i feel this represents 'lightning' which can be mistaken for the colour yellow but in fact if you see a picture of it, it's more white then yellow. Lightning is known for it's strong electrical energy which can create fires and also, kill people. Lighting can be scary and overwhelming to certain audience members and certain people can be quite frightened by energy thus the audience i feel this band are trying to attract are younger, who tend to visit clubs on the weekend, i don't feel the title is really targeting 60+ elderly people, nor very young children. The image of lightning is also resembled and used within the band title which is displayed at the top of the CD cover, this reinstates the idea this album is strong, electric and energetic and once again futuristic.

I feel they haven't written 'The' on the album, as large as the other words in the bands name, basically due to the fact 'The' is not needed that much to identify a band. Many people refer to The Black Eyed Peas, as B.E.P of just even, Black Eyed Peas, they even call their selves B.E.P within their songs therefore 'The' in their band title isn't a strong necessity, and it also highlights what people will defiantly know the band as: Black Eyed Peas.

I feel the name of the band is framed on the 'robots' head to signify the idea the band are dominating and taking over the future, therefore labeling themselves on futuristic technology. It's a way of stating how amazing their music is, they have redefined and created the future through this album, and also i feel this reinstates the idea why the 'robot' has no eyes, as it's controlled by the energetic and futuristic music created by the Black Eyed Peas. It's also stating the idea that their music is so futuristic and energetic, it's able to connect with any types of technology and also with the lightning bolts on top of the 'robots head' they are able to power technology through their music.

I feel the title of the album is written smaller than the name of the band on the album, basically because not many people judge an album front cover, by the title of the album. They are more likely to be attracted to see a fully established and popular band's name on a new album rather then be attracted to the title of their album. The title of the album is actually broken down to spell out 'The End' whereas it actually stands for 'The Energy Never Dies.' I feel they created this title for different reasons:

I feel they named it 'The E.N.D' on the front cover, to arise interest and ambiguity to what it could stand for, which is creating ideas of post-modernity within their music and products which once again creates the idea of futuristic. However, i also feel it states the idea of all other 'popular' music will be stopped at a halt, as BEP's drop this album into the public's hands, it's a sign of breakthrough and it's a strong statement to make about anything, never mind make it an album cover. It also suggests it is an explosive album which i feel arises interest within the album.

I feel it's framed and positioned the way it is, just below the name of the band to suggest it is officially and legally theirs and they have created it, and are very protective over it. Many CD covers do this, and i feel it represents the idea the artists are proud and happy what they have created, therefore they literally 'stand over' it like a proud parent.

In conclusion i feel this is a very strong piece of artwork to place on an album, i feel it creates strong interest through the overall theme of 'energy' therefore the futuristic look and sound of music, are in The Black Eyed Peas' hands.